Solo Colour theory 

 

As graphic designers we have to carefully consider what colors to choose for our graphic design so that we only send the intended message. Color is an important visual aspect and there are rules surrounding each color. This may be through using pictures and words, the message and feelings which need to move just by looking at the ad or banner.

There are various terms that designers and artists alike may use to describe color. These can be categorized into warm colors, cold colors and neutral colors

Warm colors are those such as red, orange and yellow. In short these colors give warmth because they essentially remind us of heat objects like the sun or fire.

Cold Colors are those such as blue and green, which evoke a cold feeling because they remind us of things like water, the sky or plants.

Neutral Colors are those such as grey and brown. These colors do not fit well with other colors  as they are bleak and dull.

Here is a list of colors that should help us sell the product and send the graphic sense we're trying to pass:

Green: prosperity, blossom, companies that are trying to display their products
as clean and fresh or eco friendly, cleanliness and purity, full intensity of life, spring of new
beginnings, lightness, calm, animals, nature, renewal, darker green points to
the strong nature, power, reliability, traditional, natural, luxury.

Yellow: Sunrise, a new beginning, association of sun, beaming, friendly,
energy, lightness, summer, childhood, playfulness, joy, light, life, energy.

Orange: energy, energetic feeling, something that should make us f
eel good, kids, warmth, play, something whimsical, stimulant.

Blue: credibility, authority, conservative, strength and power, security,
depth, dark, cold, mild degree of discomfort.

Pale Blue: calm, floating, water, cleaning, sky, calm, romantic, nostalgia,
cool, a sense of hope

Red: Something Wild, Without Borders, blood, terror, majesty, passion,
love, and appetite.

Black: basic color powerful, mysterious, heavy, elegant color, color that highlights
other colors, integrates with all graphic elements and highlights the graphic,
strength, formality, color that integrated with all other colors, honor, depression,
expensive, prestigious, hatred, Power.

Brown: Something hot, land, belonging, family, empathy, internal pain,
nostalgia, memories, confidence, appetite.

Pink: romantic, soft and tenderness, infants and children, something sweet,
gentle, innocent.

White: highlighting other graphical elements, cleanliness, tranquility,
purity, something that emphasizes clean, light, a sense of hope, new life, fine.

Gray: professional, high tech, classical, sad, quiet, sophisticated, formal,
bored, eternity, fear, despondency.

Gold: Strength, royal, money and respect, honor, prestige, promise.

Boudreaux: exciting, color that gives strength, warmth, dynamic, stimulating,
provocative, dramatic, aggressive, warning, sexy, heartwarming.

Deep plum: luxury, classic, majestic, powerful, respectful.   

Purple: exciting, sensual, creative, something official, binding, unique color with
a presence, strong color, dignity, prestige, happiness, little discomfort extent
depending on which shade of purple used in the graphic.