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Corporate graphic design – rules and principles

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Corporate graphic design – rules and principles

Strategies of corporate graphic design:

In order to create a good corporate design there are few rules to remember:

Every business should or might have a presentation of his products, flyers, business cards, logo, ads, banners etc. All of those should have a consistant design.It's equally as important to collect information about the product in order to connect a certain visual language with it, colours, forms and any other elements.

Try to find information for the target market for the product or company, the age group of consumers and where they come from.We will keep the balance and harmony in the visual language, creating a perfect composition. The corporate design should include forms, lines and other elements that will communicate with the colours in a subtle but affective way.

We can manipulate photos to link them visual to the text. There should be a clear connection between the photo and the product.